Our purpose and values

Our firm is distinctive, and our people tell us we have a very special and unique culture. We want to preserve and build on the strengths of our culture and the characteristics that make us both successful and different.

"Our core purpose and values are the glue which, together with our vision and strategy, bind us together and provide a clear and consistent direction for building our future."

Our core purpose

Everything we do at BDO is driven by our core purpose – ‘helping you succeed’. It governs what we do. It’s why we do what we do. It’s why we come into work each morning.

Our purpose reflects how we work with our clients to achieve their business goals and be successful, it underpins the ‘Achieving My Potential’ learning and development framework that supports our people, and it is a key ingredient of our entrepreneurial and innovative culture.

Our values

We are guided by our values in everything we do, they act as a yardstick to measure our behaviours.  

We have four Values, which complement each other and all contribute to our success and to that of our clients.

Honesty and integrity

Be transparent, genuine and fair. Operate with the highest degree of personal and professional integrity. We need and want our clients to trust us. This can only happen if we act with honesty and integrity.

Mutual support and respect

Value and support each other. Maintain an inclusive working environment where teamwork and relationships matter. This allows us to work better together and to deliver better services to our clients as a result.

Professional and personal client relationships

Understand the person as well as the business. Build relationships based on respect, trust and exceptional service. This reflects our commitment to understanding our clients and their businesses and markets.

Empowerment and personal responsibility 

Work with confidence, flexibility and freedom. Understand that trust and responsibility go hand-in-hand. There can be no one-size fits all approach and we empower our people to have the flexibility and freedom to deliver what our clients need.